For more than 100 years, Gstaad welcomes one of the biggest sporting events of Switzerland, the J. Safra Sarasin Swiss Open Gstaad. Grand Chelem Event, the current organizer of the ATP-Event returns women’s tennis to Sannenland and thus brings back to life a long tradition of the Gstaad tournament.
From 1917 to 1983 famous names of the women’s tennis world played in Gstaad like Margaret Smith Court, who holds the record of Grand Slam titles.
The new clay-court tournament will take place one week before the J. Safra Sarasin Swiss Open Gstaad. During these two weeks, Gstaad will become the Swiss capital of tennis.
No Square is an official media partner of the event. We were commissioned to develop an engaging identity concept that underlies the unique brand narrative. The “cut concept” communicates the blend of the sport and glamour, tradition and modernity, mountains and the historical town.