User experience design is a gateway between users and your services and products. It is also the sum of all interactions users will have with your offering. We’ll make sure their experience is delightful and memorable.
User Experience Design (UX) is a broad term we use to encompass designing how a person uses a website or application. User Experience Design includes defining a person’s journeys through the site; how he or she uses the site’s functions and how the pages are structured to help a person achieve their goals. Good UX is all about user-centred design, that is to say putting people first.
Wireframes are the blueprints of web design. Wireframes are low-detail representations of an interface. They tend to omit colour, imagery and other visual design specifics, providing a simple inventory of the contents and layout of a page instead. For the sake of speed, we almost always sketch wireframes with pen and paper. Sometimes a sketch is enough to convey the detail required; sometimes we add fidelity by creating an interactive prototype from the sketched wireframes.
Interactive prototypes are working models of websites or applications, built for testing before further design and development work is undertaken. Our interactive prototypes are built to give the best sense of how the web site or app will feel. We use interactive prototypes in usability testing to help us validate and refine design decisions at an early stage in the process. By annotating our prototypes, we create interactive wireframes which explain and document page structures and behaviours, enabling our development partners to use the prototype as a specification for the back-end build. Seeing and feeling a living design is a far more efficient and effective method than writing long abstract functional specifications.