It takes more than just strategy to build a brand, but rather a savant blend of strategy and creativity. The gap often left between these two strategic facets of a brand can alienate a company from its customers so strongly that no significant communication passes between them.
No Square reconciles strategy and creativity by offering a full range of branding services, all from one source. We will help you to define your brand leadership strategy and create a high impact brand with a sustainable competitive advantage.
We help companies engage consumers and communicate brand culture. We use strategy and design to connect brands and people through the things they love… products, services and experiences that support their lifestyle and matter in culture.
Whether you wish to clarify, refresh or extend a brand, you need a clear understanding of how a brand is understood by consumers, where it fits in the market, and where it needs to be.
When you know who your customers are, what they want and how they perceive your brand, you can start to convince them that your brand is innovative, trusted and relevant. Refreshing your brand strategy can revitalise your brand and ensure it is effective for the future.
Effective brand asset management boils down to three things; Consistency, consistency, consistency.
Consistency of brand assets – as we might have already mentioned – is massively important to the success of a business. It ensures that a brand, wherever it is, reflects the same core personality and values to consumers and stakeholders.
We provide ongoing brand management services to businesses to help make sure their staff, partners and media associates use only authorised brand assets and maintain brand continuity across the board. And across the world, if needs be.