BRAND STRATEGY & DESIGN

When brands stand out, they stand for something.

Brand focused. Strategy driven. Design-led

It takes more than just strategy to build a brand, but rather a savant blend of strategy and creativity. The gap often left between these two strategic facets of a brand can alienate a company from its customers so strongly that no significant communication passes between them.
No Square reconciles strategy and creativity by offering a full range of branding services, all from one source. We will help you to define your brand leadership strategy and create a high impact brand with a sustainable competitive advantage.

We help companies engage consumers and communicate brand culture. We use strategy and design to connect brands and people through the things they love… products, services and experiences that support their lifestyle and matter in culture.

RESEARCH & ANALYSES0%
TARGET AUDIENCE IDENTIFICATION0%
BRAND STRUCTURE AND PORTFOLIO OPTIMISATION0%
POSITIONING0%
BRAND DESIGN0%
BRAND MANAGEMENT0%

RESEARCH & ANALYSES

We individually design every piece of research for the specific needs of that brand and that project. This ensures the information is collected in the right way from the right people, and ultimately allowing us to provide actionable insights.  We can help to determine the current status of your brand relative to competitors, test new product opportunities, decide on credible brand positioning options, uncover how employees perceive your brand, or explore the impact of brand-building activities over time. Our sole focus is on producing results that help you find out where your brand is and decide where it should go.

TARGET AUDIENCE IDENTIFICATION

Whether you wish to clarify, refresh or extend a brand, you need a clear understanding of how a brand is understood by consumers, where it fits in the market, and where it needs to be.

When you know who your customers are, what they want and how they perceive your brand, you can start to convince them that your brand is innovative, trusted and relevant. Refreshing your brand strategy can revitalise your brand and ensure it is effective for the future.

BRAND STRUCTURE AND PORTFOLIO OPTIMISATION

Along with managing a portfolio of brands comes complexity, boundary challenges, and organizational tensions leading to some brands receiving too many resources and, more importantly, others not receiving enough to fully exploit their markets or domains of competition. We will help you to extract more value out of the portfolio by helping you to understand exactly what brand portfolio strategy and its key elements are, and creating guiding principles to manage your portfolio over time.

Brand Positioning

Positioning is about finding the key differentiators and making sure they are relevant, sustainable and defendable. We conduct workshops, execute research, evaluate the competitive landscape – and ultimately we help companies uncover what gives their brand an edge over their competitors.

Brand Design

Our passion for design goes beyond beautiful imagery and into the mind of the consumer, where we believe good design should solve problems and position a brand so it stands out as well as stands for something. We design with a purpose, to help brands engage their consumer so they can build awareness, create conversation and drive brand consideration.

Brand Management

Effective brand asset management boils down to three things; Consistency, consistency, consistency.

Consistency of brand assets – as we might have already mentioned – is massively important to the success of a business. It ensures that a brand, wherever it is, reflects the same core personality and values to consumers and stakeholders.

We provide ongoing brand management services to businesses to help make sure their staff, partners and media associates use only authorised brand assets and maintain brand continuity across the board. And across the world, if needs be.

Have an idea? We’re here to help you make your project come alive.